The Kiki Educational Club, „a cake with a distinct taste” (as our customer would say), offers a different concept of kindergarten, based on ecological and sustainable principles. All kindergarten areas help children to understand, in a practical way, the environment in which they live and why nature must be protected. Green space, interactive activities, safe playground, dedicated staff, in one word, Kiki.
From a name cherished by our client, we developed the visual identity and graphic materials, which have in common a vibrant color palette and a playful energy that only a rainbow could match.
The next step of the proposed strategy consisted in building a site within oneself. Starting from a concise set of information, we designed it mobile first, with brightly colored modular columns, easy to cascade on a mobile screen.
We also came up with effective AdWords and Social Media campaigns, through which we have attracted a large group of parents, eager to enroll their children to learn in a natural and interactive environment.